Habitu8 Webinar Outline:

Why Video Works:

And how to use it for NCSAM



 This webinar aired on September 25, 2018 (watch/listen here). Jason’s notes are as follows:

Download Webinar Notes

1. Chad & Jason Banter

    1. Flu shot season
    2. Interesting articles, podcasts?
    3. Nir Eyal podcast
    4. Uri Hasson TED Talk 
    5. Habitu8 free videos highlight
      1. Highlight topics
      2. GDPR
      3. CEO Scams
      4. Acceptable Use Policies
      5. Wrong Email Recipients 
      6. Highlight URL (habitu8.io/videos

2. NCSAM Intro/overview

  1. Anyone doing anything fun?
  2. Program benefits of focusing on NCSAM
    1. Free license to be obnoxious
    2. Try new things (video for example, scavenger hunt)
    3. Launch programs (training, ambassadors)

3. The Psychology of Storytelling

  1. Social Creatures
  2. Creates an opportunity to establish a common ground with the audience, increasing “same page” sync.
  3. Storytelling
    1. Stories synchronize the listener’s brain with the storytellers 
    2. Stories light up the brain more than factual reporting (see Uri Hasson video
      1. Factual only hits 2 parts of brain
    3. Stories hit multiple and brain responds as if the events were actually happening to the listener. 
      1. It’s easier to remember facts when they’re told in a story 
    4. In the presence of an interesting story mental meandering goes to zero
    5. Researchers in Spain have found that narrative is infinitely more powerful than messages or facts 
      1. Stories trigger emotional responses.

4.  Why Video?

  1. What makes video special?

    1. Video is unique  as it can convey large amount of emotional and informational content to its viewers.
    2. Instantaneous form of communication and creates a shared experience wherever they may be viewed. 
    3.  Enabling people to participate in a way that can create a profound sense of connection and generate word of mouth and amplify your message. (Movie theaters, drive-ins, theater, etc.)
    4. Unlike images or text, audio and video can set the pace at with the story or message is delivered. 
  2. Why we watch

    1. Just because. A good video makes us watch. Videos go viral for no reason.
    2. We seek something that makes us feel an emotional response
    3. Most effective content type for transmitting emotional queues. Video includes all the required clues for us to know when to change our emotional state, using body language, linguistic clues, facial expressions, etc.
    4. **fun fact: Cat videos - there are scientific studies stating even a short clip (actual cat video) can deliver an emotional payoff. 
  3. Build trust and credibility with your coworkers

    1. More likely to pay attention in the future
    2. Become resource they prefer to use 
  4. Types of videos:

    1. Short, funny, Neflix style
      1. Habitu8
    2. Explainer/CBT
      1. Habitu8 animated series
    3. 3. How-to animated infographic (videographic)
      1. Disney story
    4. Event specific (recorded)
      1. Sony story/live-hacking demo 
  5. Most trackable content type

    1. Platforms like Wistia & Kaltura make it really easy to see where engagement falls off, track views
    2. Confirm engagement of video, not only views but percentage watched which is great for seeing what info isn’t interesting to audience
    3. Can help boost conversion (for instance, completion of required training) 

    1. How storytelling is rather hard (brevity) 
    2. example from still (social media) and the use of uncomfortable situation to create common ground with audience immediately
    3. example from still (ceo scam) and how the use of a close-up pan-out reveals the joke of the video and creates a memorable connection for the user
    4. wrong email BTS story - during filming the room was hot and gross and there was something rotting in the fridge being used in the opening scene. Room smelled terrible every take and actors had to pretend not to notice.


  1. Intro start of NCSAM month/email campaigns 
    1. Weekly release of new video 
    2. Highlight topic
  2. Open all-hands meetings
    1. If creating a shared experience syncs everyone’s brains - why not start a meeting with a funny video for everyone to bond over and then create a synced experience for the meeting?
  3. Digital boards 
    1. SDH  (subtitles for Deaf & Hard of Hearing)
      1. Engages w/o sound 
    2. Common waiting areas
      1. elevators
      2. commissary
      3. lobby 
  4. Provide learning moments 
    1. Educational slides at the end for takeaway learning.
  5. Bonus
    1. If doing an event like a scavenger hunt, a great way to track voluntary behavior like additional training.



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